
Carmel Dog Concierge is a small business located in Carmel, Ca. directing local tourist to dog friendly hotels, restaurants and shops. Carmel Dog Concierge also provides dog walking, hotel visits, and dog sitting.
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Scope:
This project included research, logo design stationery, custom typography, brand merch, and marketing material creation.
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Skills Used:
Branding • Print Design • Layout • Illustration • Custom Typography
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Tools Used:
Illustrator • Photoshop • InDesign
Problem
Carmel Dog Concierge needs to promote itself to as well dog-friendly hotels and gain customers who are traveling to the Carmel/ Monterey area in California. The company is still small and lacks a brand identity, resulting in not enough people knowing about the company.

Solution
Create a graphic identity for Carmel Dog Concierge to gain more customer exposure. The brand project will include a new logo, color palette, stationary, door hanger for hotel guest, sticker and window decal design.


Moodboard
Packaging & Collateral


Process
