Golden State Chocolates — Ashley Jackson Design

Golden State Chocolates is a line of chocolates based out of California. The idea behind this collection is whether you’re on your way to your next big adventure, or taking some time for yourself, you’ll feel great about snacking on these ethically sourced treats.

Scope:

This project included trend research, logo illustration/concepts, package design, copy writing, and marketing material creation.
Skills Used:

Branding • Print & Package Design • Layout • Illustration • Custom Typography • Video Editing
Tools Used:

Illustrator • Photoshop • Premiere Pro

Problem

Golden State Chocolates was in need of a unique brand identity that would attract customers who value ethically sourced sweet snacks. In addition to branding they were in need of stand out packaging that could keep production cost low while growing the brand in retail spaces.

Solution

Create a unique brand identity that could be used across a variety of applications with a retro nod to the Californian lifestyle. Create main, horizontal and wordmark logo variations using custom typography, icons that can be stand alone elements as well as elements in patterns, and curate a custom branded color palette. Physical applications included various grab-and-go pouches and brand merch.

For this project I wanted to create a moodboard showcasing images that lend to a retro Californian vibe. I explored vintage/retro type, natural colors found on the central coast, as well as a laid-back beach lifestyle. I feel these elements embody the Golden State Chocolates brand mission, and touch on the ethically sourced message.

Moodboard

To create this unique brand identity for Golden State Chocolates I started out with meeting with the leadership and marketing teams to get a sense of who the desired customer is and what the goals of the projects are. I created ideation sketches for the logo before bringing these ideas into Adobe Illustrator. I created a variety of possible logos, utilizing custom type and illustration. I also created 4 pouch design concepts for this brand that bring in a nod to the Californian lifestyle.