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Femetry is the only all-natural, doctor-formulated, multi-faceted supplement support system for women with Interstitial Cystitis.
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Scope:
This project included trend and industry research, cross departmet collaboration between marketing and development to launch this new brand.
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Skills Used:
Branding • Layout • UX design • Digital design • Motion graphics
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Tools Used:
Figma • Illustrator • Photoshop • Premiere Pro
Problem
Recognizing the widespread issue of misdiagnosis among women experiencing bladder pain and discomfort due to Interstitial Cystitis (IC), the doctors behind Femetry aimed to provide a solution via supplements. While the brand had established a logo, package design, and a basic website layout, there was a need to fully develop the entire brand.
Solution
Create a unique brand identity that could be used across a variety of applications. Design DTC marketing materials and emails, Amazon A+ content, social media asstes, affilate marketing assets, and complete the remaining website layout for delivery to the development team.
Moodboard
Note: This mood board is not the final selection from the brand discovery phase. However, it reflects what I believe captures the essence of the brand most effectively. It features minimalist product photography with vibrant accents, placing a strong emphasis on women and the well-being of their bodies. The intention is to illuminate women, not think of having IC as something shameful, and serve as a beacon of hope to those women in search of relief from IC.
email layout
Relief is possible.
One major part of this project was creating literature that will be sent out in the first order of a customer package. This includes a Daily Journal for customers to track their IC symptoms and healing journey for the first 30 days. I had the pleasure of collaborating with the super talented Femetry copywriter. This project also includes a booklet guide to living with IC, a try-fold brochure about the products, and a branded mailer box.
femetry.com
